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ROASTY TOASTY | BRANDING
Challenge
Roasty Toasty, a podcast dedicated to roasting and toasting the small things in life through humor and reflection. With a flair for embracing millennial quirks, the show radiates with relatable anecdotes and witty banter, promising to resonate deeply with its target audience. Their only problem is they did not have branding to represent who they are.
Approach
We dedicated considerable time delving into various podcasts and social media profiles cherished by the cohosts, drawing inspiration that resonated with them and their circle. As the theme centered around wine and coffee emerged, the branding process unfolded seamlessly, guided by caffeine and creativity.
Results
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