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ISOLITE | ECLIPSE GLASSES
Challenge
Isolite wanted to make a special gift for their agents centered on the 2024 total solar eclipse. They knew other companies would be doing the same, so they needed their gift to be unique and reflect their company's identity.
Approach
After careful observation, it's been noticed that branded "swag" often ends up discarded. Recognizing this, we saw an opportunity to utilize their brand mascot, Lumi, to give this gift a cohesive theme. This approach allowed us to move beyond the typical branding while still embodying Isolite's identity and values.
Results
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