Extant Lighting provides RAL color options for all their lighting fixtures, but they haven't actively promoted this feature to their customers. In their endeavor to distinguish themselves within the industry and break away from conventional marketing strategies, they sought a social media campaign that would stand out in comparison to other lighting posts.

We sought inspiration from companies outside the lighting industry that frequently highlight the colors of their products. This led us to companies such as Stanley, Sonos, Kitchen Aid, Pantone, and many more. This allowed us to draw inspiration that would be atypical of a B2B social media post. This campaign is currently ongoing.

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